The Debut: Why The New Times Exists

Technology journalism is broken.

Not spectacularly. Not all at once. But slowly and systematically, over two decades in which the digital advertising model has transformed technology coverage into something unrecognisable: choreographed interviews, paid rankings, launch coverage that fails to differentiate PR from reporting. Today's advertiser is tomorrow's subject, and that distorts everything.

The Problem Is Not New. The Solution Is.

C-level executives (CEOs, CFOs, CIOs, Boards) make billion-dollar decisions based on compromised information. They decide on AI investments, technology partnerships, security strategies, and regulatory positions by reading publications funded by the very companies that should be critically assessed. The conflict of interest is built into the model, not the exception.

The New Times is born to do things differently.

What We Are

We are a lean newsroom, built on a simple premise: clean information is worth more than free, compromised information.

No ads. No tracking. No third-party cookies. No external scripts. No content partnerships with those we cover. No press releases that become stories. No sponsored rankings. No "special content" that pays the bills.

Our support comes from readers and organisations that understand independent analysis has value, and who are willing to pay directly for it.

What We Do

We cover technology for decision-makers, not for gadget consumers.

Every analysis published here has been written to answer a strategically important question: What does this change for my business? What is the real risk? What decision should I make?

We cover five dimensions: Strategy, Security & Risk, Regulation, Markets, and Leadership. All articles are published in four languages, Portuguese, English, German, and Mandarin. Not because we want scale for scale's sake, but because the leaders who need this analysis are in São Paulo, London, Frankfurt, and Shanghai.

What We Are Not

We are not a news bulletin. We do not publish 30 posts a day. We do not compete for clicks.

We publish when we have something relevant to say, analysis with context, depth, and consequence. We prefer to publish three dense articles a week rather than twenty superficial items a day.

We have no comments. We have no social feed. We do not track who you are, where you came from, or how long you spent on each paragraph.

The Model

Editorial sustainability is model sustainability.

We accept direct support from readers and organisations that value the kind of analysis we produce. No layers of subscription with aggressive paywalls. No data selling. No native advertising disguised as editorial.

Anyone who wishes to support can contact us directly. Anyone who wants to read can read. The content is open because journalism that matters should be accessible.

Why Now

Because 2026 is a turning point.

Artificial intelligence is reshaping business models, technology stacks, and corporate power structures all at once. Regulation is coming, in Europe, the USA, and China. The $32 billion acquisitions (Google-Wiz) and the reconfiguration of billion-dollar partnerships (Microsoft-OpenAI) are redesigning the competitive landscape in a way that demands analysis beyond the press release.

And the publications that should be conducting this analysis are, increasingly, looking at the advertiser before looking at the reader.

The Promise

We exist to be the source you can cite in a board meeting without worrying about who paid for the story.

We exist to state what is true when it is uncomfortable, including about companies that would generously pay for us not to say it.

We exist because the information you use to make decisions matters, and it should come from a source that answers only to you.

This is our debut. Thank you for being here.